Friday 21 December 2012

The Art of Designing a Website

Promoting a business online is not an easy thing to do; to get proper results you will need to follow a well planned strategy. To begin with you will need to have a website designed by an expert Sydney web design firm. You can try to design a website by yourself but then you should go ahead only if you have sufficient knowledge about web designing. To get good results fast you should hire out a web designer from a god designing agency without any delay.

However you should note that there are countless agencies out there that promise to give you good results for very reasonable amount of money; you should be careful about the one you would want to hire. It is best if you make a list of all the good companies and pick the best out of the lot. Do compare the prices and the services provided before you settle for a particular website design Sydney based company. Now you should really keep certain things in mind when it comes to a website design. You should try to keep the interface of the website very simple as it will allow the users to navigate within the website. You should also not include any drop down menu options as they tend to make the site look very clumsy. You can instruct the designer to include a logo design within the website to make it look very professional. After you have the website designed it is needed to promote the website so that your company can earn more revenue. For this you will have to hire out an SEO company that will help your website get better rankings on the search engines search results. So follow the tips in the article and you should have no problem promoting your company.

Wednesday 19 December 2012

The importance of presentation in web designing

Since the business world has become so competitive; companies all over the world are looking for a new medium to stay ahead of the competitors all the time. The internet as emerged as a powerful medium that can help companies to promote their respective brand to a wider market.  Although the internet has a lot of potential companies still find it hard to make an impression on the market. This is largely due to the mismanaged efforts of the companies. Promoting a company on the internet may sound like an easy thing to do but it is not.

web designing


As a business owner you will have to follow a well planned strategy but first of all you will need a website that will represent your company in the cyber world. You can try to design a website on your own but if you want professional results fast then you should hire a web designer from a reputed website design Sydney based company. Now you must know that the number of designing agencies have gone up tremendously so you should be really careful as to which agency you hire. Do not go for a particular Sydney Web Design based agency simply because it offers you very low prices for outstanding services. These are the agencies that you should stay away from. If budget is not a problem at all then you should go for the best web designing firm without any hesitations.

Hiring a genuine website design company has its advantages. Firstly the company will take into consideration all the creative ideas that you have for your website. You must instruct a designer about designing your website which should be very user friendly because an easy to use website is very well appreciated by the people. You can also instruct the designer to include a logo design into the website. The logo design has to be done very meticulously because a logo will represent the company in the future. So follow the tips in the article to get a website designed properly in the best possible ways.

Friday 14 December 2012

Effective logo design reflects professionalism

Professional business owners need a different kind of logo design than other regular websites. Their website design must also be a bit different. In this competitive market of online business ventures, one has to stay unique. This is why Sydney web design professionals are needed. Web designing is not a difficult task if a web designer has creativity.

Logo design for a business needs professional attention. A logo helps businessmen a lot in promoting their products and attracting more traffic. A logo creates an identity for your company. Customers can instantly recognize the company and its products when they see the logo. Website design Sydney experts can give that professional touch to your website as well as the logo.

You should hire such a Sydney web design company which has a good track record of designing effective as well as interesting logos for its past clients. You can also opt for a freelance web designer as well. But the advantage in hiring a website design company is that you get added services along with logo design. These companies advise you on better promotion and proper optimization of your website.

Along with an innovative logo design that appeals to the customers, you must concentrate on some other important features of your website to enhance your business. Your website design must be beautiful so that it soothes the eye. Besides that, your web designing should also have an element with the help of which customers are compelled to buy products. This is where experienced Sydney web design companies come into play.

These website design Sydney companies organize your website beautifully with every detail nicely placed so that customers can get any information about the product he wants to buy. These web designing companies incorporate features like effective communication which helps the customers.

Friday 7 December 2012

Web Designing can Improve the Image of your Company

The entire world has become a very competitive place to be in. From academics to the professional world competition is the order of the day. The number of business houses has increased by many folds; everyone is out to make a place for themselves. The business houses are constantly on the lookout for a medium through which they can beat all the competition around them. The internet plays a very important role in the success of a business house. Most companies are now doing away with the old methods of advertising their business. Companies are now constructing well crafted websites to connect with a larger customer base. In spite of all the potential that the internet has; many companies fail to leave a mark in the market because all their efforts are so mismanaged.

So by now you have understood that designing a website is no child’s play. It requires a meticulous sense of designing and the knowledge to implement all the designing skills. So if you really want to promote your company it would be very wise if you could hire the services of a professional web design Sydney based firm. Now do not just settle for any old company you must exercise a certain amount of caution while hiring a company; as there are many companies out there that will charge you a lot of money and give you substandard work. However when you have located a company, you must make it a point to meet with a representative from that company and take a look at their catalogue. You must also make sure that you are not paying any extra or hidden charges. You must discuss all your ideas with the web designer from the website design company. A professional logo design can also be included in the design of your website.

Thursday 6 December 2012

The process of web designing

Presentation is everything; this is what all the major industries all over the world are focussing on. Companies are now paying a lot of attention to their image in an effort to attract prospective customers. Online business houses are putting this theory to use by constructing websites to connect with a wider market. Now if you want to promote your business you must remember that it is easier said than done. Promoting a business online would require a well planned strategy with a lot of creativity and patience as the results will not show overnight. If you are not familiar with the different techniques in web designing then it is wise to hire the help of a professional web design Sydney based company. Hiring the services of a professional company will give you the chance to concentrate on the other important activities of your business.

Before you settle down for one single company you must take a good look around and look at various other companies. Compare the prices and the services of each designing agencies. The sad truth is that most companies fail to live up to the promises made to the customers. So if you are willing to spend little bit extra you can simply hire out the best Website Design Company. Once you have found the ideal company to work with you must step into their office and take a look at some of the work they have done for other customers. The web designer from the company will take the time to hear all the ideas you have for the design of your e-commerce website. To make your website a little different than the others a creative flash designer may put together a nice animated video that could introduce your company to the public. Follow the tips in the write up and you too can have a well designed website.

Tuesday 4 December 2012

Get your Website Designed the Right Way

Every business house would like to taste success at sometime in their career, to achieve success the company would be required to promote their business by using a well crafted marketing strategy. These days business houses have discarded the conventional methods of promoting their business; they are quick to realize that the internet is an effective marketing tool with a lot of potential. Most companies even fail to dent the market even using the internet as a tool for marketing; this is simply because the whole thing is mismanaged and when this happens everything falls apart at the seams.

To market a company online, you will need to have a well designed website and an effective strategy to market your website. Now when it comes to web designing you should be aware that it is not an easy task to construct a website. Constructing a website will require you to possess a flawless sense of designing couple with substantial knowledge in the latest trends of web designing. If you are not too sure about striking out on your own do not hesitate to get help. You can simply hand over the daunting task of web designing to a web design Sydney based company.  Now before you settle for one particular company please take the time to consult quite a few reputed designing agencies. You will come cross some dodgy website design companies and it is best to stay away from them no matter how much discount they offer you. If you want your website to be a little different; then a creative flash designer will add an animated introductory video before the main page loads. While designing an e-commerce website for your company the web designer will make sure that all the content on your website is well arranged and that people have no difficulties in navigating within the site.

Friday 30 November 2012

The Importance of having a well designed website

The internet plays a pivotal role in the success of any business and almost every business house use the internet to promote their business. Now to promote a business online a business has to have a website. If you have business that you would like to promote then you have to have a website that is well designed. You can try to design the website yourself only if you are well versed with the different trends in website designing. In case you are not and you still try to attempt web designing then you will end up with unprofessional results.

If you want proper results then you should hire the services of a Web Design Sydney based firm. When you hire a genuine company you will get the best services without a doubt. If you are under the impression that designing a website is an easy thing to do then you may want to rethink that. A lot of creativity and patience goes into a website design. A web designer will study the nature of your business very closely before he or she designs a website. The designer will put together three or four designs that you can choose from. If you end up collaborating with a good agency you will get ample liberty to incorporate some of your ideas too. An experienced web designer will pay special attention in creating a website with a user friendly interface. The designer will design a logo for your company and include on the home page of your website. This logo will later represent your company in every field. Now people these days access the internet from their mobile phones and their tablets so a web programmer Sydney based firm programs the website in such a way so that it is compatible with any device.

Saturday 22 September 2012

Web Design Solutions are a Must for Businesses Today

That is very true that Web Design Solutions are a must have for all businesses today who want to promote more. There are many reasons that have been discussed here to give you a fair idea as to website design is all about and how can it help you in the best possible ways.

In this light of our conversation one thing has to be managed that the website design industry was founded in Australia. As it started to revolutionize the business of internet marketing, people all over the world took notice of it and wanted to invest in a Web Designer Sydney along with an SEO Expert Sydney to get the same results for their businesses as well.

Today Web Design Solutions have become a necessity for most of the business houses as it gives them cost effective results. That is right a web design Sydney based firm is reasonable than most of the other service providers. They found to be more trusted over their western counterparts just because of their expertise.

In fact if done properly website design can bring you more customers. A good looking website with maximum information in easy language and fresh content always wins over potentials. Simple navigation can be another reason to get all those returning customers at your online shop. This makes the package complete and you know that there is nothing that can stop you from generating more revenues from your business.

In short with the help of an SEO Expert Sydney and a Web Designer Sydney you can get your brand of business established as a name in no time at all. This is why Web Design Solutions have become so important for all. There are no limits that you cannot reach provided you use the best of the designers and SEO experts.

Tuesday 4 September 2012

Why Hire a Web Designer?

Still people the same question as to why should they hire a Web Designer? A website is the key to your success, in case you have not figured it out yet, get it now. Australia has emerged as the leader in e-commerce and its allied services. Hence you can trust a company that provides solutions for Web Design Sydney.

Web presence is the call of the hour which is why a standard business house needs a good website to manage its existence. On this highly competitive world, when the world itself has shrunk into a computer screen, a Web Designer is a must. Be it the CSS, Java script, .NET, PHP or HTML, the task of a designer is a difficult one. Most of the business houses are so busy with their sales and targets to achieve that they all these technicalities are better handled by a professional.

Talking about Sydney, it has to be mentioned that a Website Developer Sydney is not that expensive to get. They are reasonable and it is not that difficult to find one. All you need is to look for them in the right places. Like you can conduct an online research for the same and read through the reviews to get a hang of things. No wonder Sydney rules in Website Design and is the master of the entire industry.

In other words there is no need to get worked up if you consider hiring a company that offers resolutions to Web Design Sydney. In fact you should be more relaxed if you can get hold of a firm from this island. They are good and are professionals who know how to deal with problems by thinking out of the box. Likewise a Website Developer Sydney can help you in more than one way without a doubt.

Monday 3 September 2012

Innovative Website Design ideas by a leader

Vision & Solutions is here to make news once again. This company has carved out a name for itself in the Website Design industry within a short span of time. They are a leading company of Website Design Sydney. They have gained prominence all across Australia because of their innovative working ways.

In addition to this they have a team of architects, web designers, add a Professional Logo Designer to this crew, developers, and programmers who have helped the company to grow so rapidly. All these experts are industry trained and have years of experience to count on. Their teams work 24/7 to meet the needs of their esteemed clients.

Another fascinating feature that adds a feather in their hat is the friendliness of these teams. The professionals are warm to talk to and are very good listeners. They are attentive which makes them comprehend the requirements of their clients in no time at all. This helps them to draw an exact replica of their clients’ thoughts on the canvas. This makes them different from the rest of their competitors for sure.

Moreover a Web Designer and all the other teams at Vision & Solutions are well aware of their responsibility which is why they have survived all the competition in Australia. Since this country had been the front runner in developing e-commerce, all the more this company has faced tough challenges that they willowed through with ease.

It has to be mentioned that this company has played versatile roles when it comes to Website Design. They do not have a cast-iron rule that binds them to only one kind of industry. They have designed websites and developed businesses for all kinds of trade. This has given them an additional edge over the others. Now that they are a well known company especially in Sydney, they are trying to venture out some more which will only help more e-commerce sites in the positive ways. They certainly are voted to be a trustworthy firm as they make use of White techniques, also clients find them to be compatible and they can offer instant solutions for all and sundry.

Thursday 30 August 2012

How to get your website designed by professionals

Companies are not only hiring the services of various SEO companies to set up their official website but they are also paying equal attention to the Website Design. The approach to Website Design has undergone a drastic change over the as the designing has gone from being strict and orthodox to being liberal and experimental. Well by liberal we don’t mean that a company’s website will have abstract graphic art to go with it. Liberal in this case means that the designers are given a fair dose of artistic liberty to try something new maintaining certain parameters.

Since the internet has become like a virtual family member in every house hold, people actually spend more time on the net than having conversations with real people. Well known companies are now starting their own websites to do business online. They employ the services of Web Design Sydney to design websites that are perfect for corporate houses and will create a good impression on the customers. However you should know that the whole process is not as simple as it sounds. A lot of patience and creativity goes into buying making websites that are very attractive and should grip the attention of the users.

The website should be designed in such a way that is of functional use to the users. The users should be able to navigate within the website very easily. You can always design a website on your own but it would be very wise to hire the services of a Web Design Sydney company.  When you hire a Sydney Web Design you can be rest assured that you will get proper services and proper guidance from these companies. The web designing companies employ a team of experts who exactly what to do to deliver brilliant results to the customers.

Sunday 19 August 2012

Use of Screen Readers for Websites

A website should not only be attractive, it should also be easily accessible and navigable. This is especially true for persons who suffer from disabilities like blindness or hearing problems. It should be kept in mind that approximately ten percent of the internet savvy population suffers from disabilities. Your company website must cater to these individuals as well.

Screen Reader

People with vision problems use screen readers to access a web page. These aids make on- screen information available as a refreshable Braille display or as a synthesized speech. This software can only translate text information. Images can be translated only if an alternative text is present to describe the image. To use the alternative text or ALT attribute in image tags, just include the ALT attribute in the image tag. A period can also be added to the end of the ALT attribute text- this is done so that the individual hearing the page can understand where one image ends and the other begins. According to website design Sydney professionals, the image should be numbered or the image map links should have a number at the start of the “ALT” attribute text. This assists in orientating the person hearing the page. If text links are present adjacently, you must separate the links with a space and a period. A vertical bar can also be used to separate the links. Standard images must contain alternative text attributes. In case an image is inconsequential, empty alternative text attributes should be set.

According to Sydney web design professionals, in case of animated images, alternative text should be employed to describe each frame. This is evident when you use the Internet Explorer browser. Hover the mouse pointer over the button, and a small text box should appear. The text box contains the alternative text message.

Saturday 18 August 2012

Making Web Page Forms Accessible

For a web designer, making a website accessible to all is the hardest challenge. This is because constituents of the target audience may have visual and aural difficulties. A web page has different parts. Each part should individually be accessible. This is especially true for an e-commerce website. For this kind of website, commercial success is critical.

The most common element among web pages is the use of forms. The problem is that forms are almost inaccessible for users who have disabilities. It is possible to circumvent the problem by conducting a few activities. It is possible to increase the accessibility of forms. To do this, use the <LABEL> element to specify labels for each field in a form.

An experienced web designer improves the accessibility of the Tab Order by using the TABINDEX attribute in form fields. This will determine the order of the fields that a user is given as they move through a form when the TAB key is pressed.

To a sensible web designer, the use of frames should best be avoided. This thumb rule, however, can be violated if the usability of your website may increase hugely if the frames are used. For the section of the target audience, who is disabled, it is essential to provide meaningful frame titles. This is useful for disabled individuals who are compelled to use assistive technology. A meaningful frame title will enable the disabled user to easily identify the frame he or she wants to open. To do this, you must include meaningful titles on the source page for each frame by using the TITLE element. Alternatively, you could assign a meaningful TITLE and NAME attribute for each FRAME element on the FRAMESET web page. If you want to create an accessible frame source, the source of the FRAME element must be an HTML file.

Thursday 16 August 2012

Procedures of a Usability Test

Any web designing job needs to be completed with a usability test. This is necessary as the website must be easily usable by its target audience.  If it is not, then the reputation of the website design Sydney Company will be adversely affected.

To do a web designing usability test, a test supervisor is required. He or she must preside over a usability testing session. Virtually any person can supervise; the activity just needs someone who has patience, is a good listener and is also observant. There is no compulsion for the supervisor to be a usability expert, but he or she must be familiar with the aim of the exercise.

usability test


The usability test for the web designing process has no requirement for observers. They should be kept away from the testing session. This is because a majority of people, in this case, test subjects will be nervous if stared at during a testing session. Instead of human observers, a camcorder should be used to fulfill observation obligations. This also has a number of tangible benefits: as a website owner or administrator, you can examine a specific testing session repeatedly and the recording promotes fruitful discussions when the process is being reviewed.

A Sydney web design company must conduct as many tests as possible. More tests usually equal a more user friendly website. There should be at least three rounds of testing. The first round should be designed to uncover the needs of the user. This can be augmented by doing basic usability tests on competitors’ websites. In this way, it is possible to find out the likes and dislikes of a user in regard to a competitor website. 

A good web designing and usability strategy involves a design that meets the needs of the user. Some elements of the web design must be given prominence. The site must also be beta-tested before it is released into the virtual world.

Wednesday 15 August 2012

Democratic Websites Means Accessible Websites

Accessibility is one of the key factors in the web designing process. A website that is not accessible to all segments of the population is not a successful one. Many Sydney web design companies know this- and try to make websites that can be accessed by everyone.

Accessible Websites

A web designer engaged in web designing must address people with disabilities. To do that, he or she needs to take a few simple but progressive steps. Alternative or ALT text should be a part of every image on your company website. Image map links should be supplemented with text links. There should be alternatives to multimedia content. Ensure that colors do not damage content accessibility. This is valid as it is estimated that approximately ten percent of the population suffer from color blindness. Alternatives to web pages should be there by using frames. As the owner of the site, ensure that all text present in the website is readable. Furthermore, the content must be accessible to assistive technology like screen readers. 

Since visually impaired persons have difficulty reading PDF documents, and screen readers are unable to read text in that file due to large graphics and complex layouts, adobe offers users a collection of free tools that enable them to access PDFs. In web based PDF conversion tool, a PDF document is converted to HTML and then returned to the web browser that the user is employing. The document is then read by a screen reader.

In web designing, an e-mail PDF conversion tool may play a vital role. PDF files that are stored on a CD-ROM, local hard-disk or the Local Area Network or LAN can be converted by attaching the PDF file to an email message. The converted PDF file is then sent back in the body of a new mail message as plain ASCII text. The whole process simply takes a matter of minutes.

Thursday 9 August 2012

Designing a Website to its Potential

A web designer must verify whether the site designed by him or her is usable or not. This can be measured by usability tests.  These kind of tests can be applied to any kind of website- be it a simple informative one or an e-commerce website.

Market research data is of vital importance to website design Sydney companies. The data is used to understand users’ needs. A lot of market research data is available on the subjects of web user demographics, habits and preferences. A web designer should use this information to design a website. 

Opinion polls are also an important source of data when it comes to find the usability of a website. The activity can be conducted via phone, mail or website. Personal interaction is also a popular method of conducting opinion polls. The advantage of such polls is that they are very economical to conduct and can also collate opinions from a large cluster of individuals in a very short time period.

The method of performance measurement is also used as a usability test by a professional web designer to determine quantitative data. Examples of this kind of usability test include facets of web design like selecting the position of the “Buy” button so that the potential customer will be influenced the most. Another pertinent example is the time taken by a new user to sign up for a service. As a website owner, you can set up performance goals like user sign up within a certain time range. Potential customers can be enticed to purchase by giving a performance commitment. This can be elaborated by an example where a financial site promises to waive off transaction fees if the buying or selling process is not over within ten minutes. This kind of Unique Selling Proposition or USP is very useful in concertizing monetary transactions.

Friday 3 August 2012

Website Usability and User Expectations

It is imperative to do a usability testing before launching a website. Professionals working at website design Sydney companies do a usability heuristic evaluation. This is compared against a list of guidelines and widely accepted principles. Ideally, this should be done by professional usability experts. If this is not possible, then you should conduct your company’s site heuristic evaluation yourself. This is not an ideal solution- but it is better than not doing anything at all.

According to Sydney web design professionals, heuristic evaluation should not offer more than is required for the user to complete a task. The more the task, the greater the user must filter the noise. A feature that is peripheral or unrelated to the main content can confuse users who are new to the website. If there is a compulsory requirement for advanced features, it is recommended to place them in a separate web page. Furthermore, the website must also look good. Removal of extra features does not mean decreasing the beauty quotient of the site. Visual cues can be present to make the site attractive. It must be mentioned that great design is an ideal combination of looks and functionality.

High standards and consistency are the two pillars of great website design. Industry standards state that the local navigation bar should be displayed on the left side of the web page. Users find it annoying if it is located on the right side. Another common standard is that a hyperlink is represented by a blue underlined text. If you change the color, or remove the underline, users will be confused.

A website design Sydney Company lays stress on the display of error, its prevention and subsequent recovery. An accurate description of the error should be provided-along with the possible solutions that can be implemented to recover from the error.

Wednesday 1 August 2012

Attracting More Visitors by Increasing Usability

The biggest problem of web design Sydney professionals is to maintain the usability of the site. This is a serious issue as if a visitor does not feel comfortable when browsing through the site, or searching for a specific product or service, he or she may not click the next time.

One of the more prominent mistakes in website design that relates to usability is the issue of too much noise. Some web pages are so cluttered that it can be very hard for users to miss the feature or link they are searching for.  Web design professionals advocates two possible solutions to reduce web page noise. The first solution is obvious: simply lessen the page noise level. It can be done by removing or toning down the images that lie in the background. Fewer colors should be used. The thumb rule is to use a maximum of two main colors per web page. The content on the page should be trimmed down. The “white space” that exists between images and text can be increased.  The amount of movement on the page, like animated buttons and banners should be lessened. Only two or three main fonts on a page should be used. One font should be for the headings, one for the main text and another one should be employed to attract viewer attention if required.

Creative logo design experts recommend that important elements in a web page should be given increased prominence. The important item should be moved to a more visible location on the page; usually on the top. Images should be employed to attract the attention of the user. The font size of the title or headline should be increased or added. The text size should be increased. The color of the text can be changed and the item’s background color should also be changed.

Monday 30 July 2012

Bettering the Website User Experience

A web designer working in any website design Sydney Company must know a few fundamental facts about web usability.  This holds particularly true about designers and developers who specialize in building an e-commerce website.

To a web designer, usability of a website is the limit to which a product can be utilized by particular users to reach particular goals. This is conjoined with efficiency, effectiveness and satisfaction. All this is kept in a particular context of use.

Effectiveness of any website, even an e-commerce website can be quantified by the completeness and accuracy that particular users have achieved particular goals in particular environments. Efficiency on the other hand is defined in terms of resources expended in relation the completeness and accuracy of goals that are achieved. Satisfaction is another important component in the usability of the web. It is explained as the acceptability and comfort of the work system to its users. It is also relevant to people that are affected by its use.

In short, the concept of web usability is the creation of web sites that users want to employ. This is to be done with minimum amount of time, effort and frustration. The end point of this concept is that the users must have a perfect experience of the site. Or the action that will help them to get what they want.

A web designer also must take cognizance of learning from user experiences. This can be achieved by the proper recording of server activity that contains data with regard to usability. This data helps to reconstruct the activities and movement of the company’s site users. This data helps to find out the location of the visitors i.e.  Their demographic identity, the most popular paths taken by visitors when browsing the site and the average time spent by visitors on each web page.

Saturday 28 July 2012

Issues of Color in Web Design

Web design is not an easy affair. Since a website addresses the global audience, it should be made in such a way that it is acceptable to all cultures. Website design Sydney companies understand this and create a design that is pleasing to all and offensive to none.

Color is very important in web design. Before selecting any random color, it is better to know the target audience of the website. For example, blue color should not be used as text. This is because elderly persons are unable to differentiate between different shades of blue. Small blue text becomes almost impossible to read. In fact, a considerable number of older citizens cannot read blue colored font texts at all. Therefore, it is unwise to select blue color as a font color. But, it must be mentioned that the convention of blue underlined links should not be changed. Users of the web have the option of setting hyperlinks and text colors in their browser. It should be ensured that the website should not override the user preferences for link and text colors.

Correct web design should also address the issue of color deficiency. This is important as approximately eight percent of the male population and less than one percent of the female population suffers from a form of color deficiency. Besides this, the use of red and bright blue causes severe headache among users. In medical parlance, this is called Chromostereopsis. A person suffering from this problem will perceive one color floating above the other. Thus, it is better to avoid using bright red and bright blue in the same web page.  For users with disabilities, a multimedia experience can be made better by using a Flash Accessibility Kit. The contents of the kit include free example code and guidelines. This helps to make a website’s Macromedia Flash or SWF movies accessible to all users- including people with disabilities.

Thursday 26 July 2012

Navigational Tools in Web Design

Hyperlinks are very important in web design. According to website design Sydney professionals, hyperlinks can be considered as one of the most important navigation tools in the World Wide Web.  Without hyperlinks, moving around the web will be very difficult. A web designer should utilize the following tips to make sure that the hyperlinks are both usable and accessible to all users.

A web design specialist should utilize action links. The links should be named in the context in which it is used. For example, “Go to Exit” is preferred over simply “Exit” and “Check Email” is preferred to “Email”.

Cross linking is very important in web design navigation. It caters to the fact that different people search things in a different manner. If relevant pages are cross-linked, then users can find what they are searching for. For example, the “Contact us” page should be linked to the FAQ or Frequently Asked Questions page. This is because a visitor may have a question that is already answered in the FAQ web page. Therefore, there is no need for the website owner or the concerned person to reply to the question via email.  Similarly, the “Checkout” page should be linked to the page titled “Privacy policy”. This is because many users are concerned about the integrity of their monetary privacy when they shop online. A visit to the privacy policy page may reassure them of safety in transactions and also to ensure that the client buys the product or service.

According to good web design principles, text should contain minimal links. Underlined links in blue may distract the attention of the user and may disrupt his or her reading flow. Moreover, links should be placed at the page bottom. The user thus has the option to further explore when he or she has finished reading the text. This approach is the most favorable.


Wednesday 25 July 2012

The Three Rules of Good Usability of a Website

Any web design Sydney Company that creates an e-commerce website understands the value of good website navigation. Navigation is directly concerned with the usability of a website. It is independent of both products and content. Navigation is very useful. A site with bad navigation is unlikely to get repeat visitors. The following text explains the processes of navigation that is easy to use.

As any web design Sydney professional will explain, global navigation refers to a set of navigational components that are consistent on every web page in a given website. Global navigation is also known as ‘persistent navigation’. This kind of navigation permits the user to know that he or she is still on the same site by providing essential answers to questions. The nature of questions vary from about the page, the site name,  the principal categories or main departments of the site, the link for the home page and the relationship between the user and the home page. The method of search is also present.

The page title of any e commerce website or any website should conform to rules. The first rule is that every web page should have a title. The only exception to this rule can be the home page. The second rule is that the page title must match the links leading to the page. The title of the page should match nearly the name of the link as that leads to it.  For example, a “Contact Us” link should lead to a page titled “Contact Us”. If you do not want to put the exact name as the title, put the name nearest to the original meaning. In this case, the “Contact Us” page can be named “Email Us”.  The third rule is that the page title should be prominent. It should be above the main content, near the top of the page. This page title is displayed in a larger font face. According to web design Sydney professionals, the font color and typeface can be changed to make it more prominent.

Monday 23 July 2012

Common Mistakes done when Designing a Web Page

Web designing is a specialized profession. Web design Sydney professionals typically have certain number of years under their belt before they take on large and reputable client projects. This experience is necessary as a comparatively inexperienced person may make mistakes that are easily avoided by experienced professionals.

A prominent mistake in web designing is the presence of too much content in the home page. Excess content is put in so that every item in the home page is promoted. But, according to web design Sydney professionals, it is much more effective to promote the latest or the most popular six offers along with their features. Ideally, the home page should occupy a maximum of two to three visible pages.

There are a number of reasons why web design Sydney professionals forbid to cram excessive content in a web page. The foremost reason is that the web page takes longer to download. This may cross the critical eight seconds waiting time. Studies have revealed that users have a patience threshold of eight seconds before they move on to the next website.  Excess content also decreases the readability of a website. Visitors do not like to read copious amount of text. Lots of text also blurs the useful content from the merely inane. A visitor is inclined to read a maximum of two paragraphs rather than twenty of them.

Another mistake that web designing novices make is that they give too many options in the website. Too many options transform easy web surfing to hard work. An excess of options also results in too much scrolling. A typical user does not like to scroll excessively. As a majority of web users tend to select the first reasonable link or option, the content at the bottom of the page is hardly viewed. Thus, that part of the page being downloaded is a waste of time.

Friday 20 July 2012

Utilizing Website Real Estate

Website design in its entirety is spread over a number of web pages. Many web pages make up a website. In terms of virtual real estate, the homepage constitutes the most valuable property. And the most prominent and expensive area in the homepage is located “above the fold” area. This constitutes an area that is visible without any kind of scrolling. To any web design Sydney professional, it is natural that, given the paucity of valuable space, the above the fold area should be optimized for maximum commercial gain. However, the space should not be overcrowded.

Website design

Rollover pop up windows is graphics or links that open a pop up window when users move the cursor over it. The pop up window can be just a graphic or can be the contents of another web page. They should not be used as a way of optimizing homepage real estate for a number of reasons. One of the foremost reasons is that a pop up window does not function if JavaScript is disabled. This is dependent on the preference of the user. Also, the messages remain hidden until a cursor is moved over a particular link or graphic. That is why rollover pop ups are useless for conveying essential information.  Besides, downloading time is more than text. A majority of rollover pop up windows are images- which involve a much longer download time compared to plain text.  They are also awkward to use. Users must roll the cursor over a graphic or link to activate the pop up window. A lot of space can exist between the point where the cursor is positioned and the pop up window. This constitutes bad usability. Good hand to eye coordination on the part of the reader is also required as the pop up window will disappear when the cursor departs the graphic or link activation area.

Wednesday 18 July 2012

Usability and Likeability in Web Design

A good website design is almost always clean and elegant. This goes for e-commerce websites too. A typical web design Sydney Company understands this and makes a final product that is extremely good at what it is supposed to do.

While minimal ornamentation is desired, too much boiling down to the essentials is not desirable. While a few minimal designs look good, most fall short of the mark. Although when minimalist designs look attractive when combined with excellent typography, they are ineffective when it comes to holding the attention of the target audience over the intended span of time.

Every website design has certain features that increase its likeability and usability. Simplicity is not only a design trend, but is also a hallmark of great design. Web design Sydney professionals use Photoshop to create a flexible set of tools that create interest and much needed depth. Subtle details can be added to a hitherto previously blank space. Being an expert in Photoshop translates making clean designs that functions effectively and clearly.

White space is very important in website design- elements of design can be visually separated without the use of boxes, lines or additional graphics. It is compulsory for readability of content and presentation. If it can be used correctly, the white space gives the layout its elegant and clean feel.

When making a website, take the help of Guides and Grids to manually place the elements in their proper places. Aligning the objects using grids and guides makes design easier to digest. The overall look is a more polished.

Website design is also benefited by the creation of depth. It is created with light and shadow. Elements look real and crisp. Shadow effects can be applied to any object, text layer or selection. Choosing a color is very important as the color must match the background. The default of the color is black.

Tuesday 17 July 2012

Creating an Attractive and Functional Website

Creating a good website design takes time. There is no fast way to create a website that is pleasing to look at and also is functional. A website developer Sydney should focus on potential users from the inception. Each step of the development should be verified with its intended audience. This ensures that the targeted audience will be comfortable with the final design.

Website design starts with the designer trying to find out the profile of the intended user. The aim of using that website and the way they will be using it. This is termed as the User Centered Design or UCD process. It involves the designers of the site working closely with the intended users throughout the design process.

A good website design professional ensures that each and every aspect of the website is self-evident. The aim is to ensure that the users do not have to waste time and effort to understand the elements that make up the website. It should address users’ concerns like the starting point, whether a particular line is a link or not, buttons are clearly evident, the navigation elements are easily understandable, and the location of the user in the site map. The nomenclature and position of site elements should also be transparent.

A clear visual hierarchy should be present. The page contents should be organized and prioritized by using content, prominence and size relationships. A website developer Sydney professional takes into account the content by grouping similar content in a similar visual style or in a clearly defined area. Size is central as a more important headline will have a bigger font size. Large headlines help to attract user attention. Website design professionals know that the more important the content or the headline, the higher its position in the page. The most important content should be placed on the top of the page. This is done to ensure that users can view it without having to scroll down the page.

Thursday 12 July 2012

Creating a Great Mobile Website Design

Many a website design is unsuitable for viewing in mobile phones. This is due to bad usability testing and wrong implementations in design. An excess of such faults lead to visitors distrusting this functionality of websites. The following article discusses the ways to avoid exactly this kind of pitfalls.

A typical website developer Sydney Company invests time and talent to create a great mobile interface. To do that, the first thing is to try to understand what users want. There should be some type of connection between user and designer. The preference of the user should be kept in mind while creating the mobile interface. If you are unsure about what users want, do a survey. You should get a good idea about the areas and design elements users are most attracted to. Only after that you can move to the next step.

In mobile website design, minimalism is the key. Keeping things minimal is the most elegant and effective solution. A design should be made with usability in mind and overcrowded designs do not make the grade. A simple mobile design is preferred over one that is saturated with designs.  A mobile website developer should keep in mind that a “heavy” site takes a lot more time to download.

The mobile website design should be such that overall accessibility can be maintained. The key to this is the minimal effort done by the user to flit through the interface. The user should focus on the content. Filling out long forms is a complete no-no in a mobile screen. The content should also be easily understandable. The software should detect particular screen resolutions and change itself accordingly. Efforts should be made to provide information via color. It is a compelling manner to provide information without additional spacing. A contrast should be between the background color and text.


Monday 2 July 2012

Types of Logo Design

Web design is more about creativity than prowess with the design software. A professional logo designer working in a web design Sydney Company has technical competency in using vector for drawing logos. The following text will illustrate the art of creating effective logos.

A web design Sydney professional knows that logos come in various types and each have their unique purpose. Empirically speaking, however, there are two categories: type treatments and type mixed with image treatments.

Logos made entirely of text are classified as type treatments. They can appear very distinguished and effective if the concept behind the logo is sufficiently strong. They are characterized by fewer colors and effects. These kinds of logos are more economical when selected for use in corporate identity materials and in advertising campaigns.

Icon or graphic mixed with text forms type mixed with image treatments. These kinds of logos begin with type and transition being added to image treatments. This kind of logos usually signifies that the company has a strong presence in the market. These types of logos usually have a long history preceding them.

As mentioned in the first paragraph, creativity is the most important. To design a good web design page, take up a paper and a pencil. Sketching is the best way to draw the preliminary idea. You can rapidly move from one idea to the next. It can be contrasted with that of the computer where there is a tendency to stick to the same design. It always helps to have a few good concepts ready before starting the computer.

To add more frills, professionals working in web design Sydney companies use Adobe Illustrator to explore ideas. This is especially applicable in case of detailed illustrative text. Add color and typography to create a concept driven and meaningful logo.

Friday 29 June 2012

Creating Effective Web Designs

A website is essential for all businesses- whether big or small. Many small business owners now make their own website design to reach out to a wider audience. Either they do it themselves or they hire a website developer Sydney to do it for them.  As an entrepreneur, you must keep a few points in mind when conceptualizing a design for a website.

Effective Web Designs

When doing website design, it is advisable to think outside the standard template. It is alright to use a standard blogger or WordPress template, but the result will be a forgettable one. Features are also less. If you cannot afford to hire a web developer Sydney, then at least opt for a premium theme. Customize the site by yourself.

It is recommended to create a distinct brand aligned navigation bar and header. It should have a professional feel- but not too stuffy. The header should not distract the reader from the main content.

Ensure that everything fits in its place. Design and branding should be interconnected. Key themes like shape, color, illustration style and imagery should be repeated across different areas and graphics of the website. The design should be in accordance with the overall branding and should be extended offline to labels and business cards.

If you want to create your own website design, select appropriate fonts for your brand and ensure that they are functional. A plain font would not get you anywhere. If you want your brand to get noticed, get premium fonts that are unique and fit your business. Needless to say, such fonts cost money.

After creating a unique website design, it is now time to test and adjust. To do this, understand how visitors are spending time at the site. Use that information to prioritize. Also, try dissimilar sets of sidebar buttons. Use them separately- one for two weeks and the other for the next two weeks.

Wednesday 27 June 2012

The Final Touches of Great Website Design

Every good job needs a final polish to make it better. For web design professionals, it involves putting extra detail that makes the website simply jump off the screen. The following text explains a few finishing touches that will put “wow” into the lips of your target audience.

Website Design
The first tip is to employ anti-aliased text.  This is especially applicable in case of image based text. Anti-aliasing is the method of minimizing the distortion artifacts. A few ways exist to do this- but the most preferred way is to utilize the “Character” panel.  As a Sydney web design professional, you have a choice between Sharp, Strong, Crisp, Smooth and None. Experiment with different fonts to know what works best. Experiment with different sizes also. It must be mentioned that a sharp setting is generally used in a majority of cases.

You can use subtle contrasting stroked borders to make a positive impact. Use one pixel stroked borders and lines to give that extra jazz. These borders add extra crispiness to the design. This is because the extra contrast in comparison to the surrounding elements gives the design more depth.

Another finishing method is to use subtle gradients. They can add aesthetic and depth to a design. A design comes alive because of them. A new dimension to the design becomes apparent due to the resulting slight transparency. The total effect is of that the design seems to come off the screen.

You can use a grid. They are extremely useful and very important. Proper spacing and alignment in web design leads to order. It also organizes the page and groups website parts for easier navigation. Careful attention must be paid so that the logo and text are aligned. Use rules from rulers tab to help you. Also utilize levels, unsharp masking and curves. Verify the color balance, contrast and sharpness of each image so that it is in balance with the rest of the page and other images.

Monday 25 June 2012

Standardization is the Key to Good Website Design


Professionals working at website design Sydney companies are an experienced lot. They are working in web design for a long time and know the job like no other. The following text is a distilled version of what they know.

Good Website DesignThe first topic up for discussion is graphics. To start, images should be small. And the average size should be approximately 12KB. Bigger images means slower loading. This holds true for broadband connections too. It is better to optimize the pages before uploading them into the net.

As any website design Sydney professional would say, the graphics must match the content. The pictures must complement the text. Unrelated images only confuse the intended reader and may misdirect him or her to a competitor website. Blinking images are another no-no. This includes images that rotate or flash or move. They are distracting and make viewers angry.

To make the web design more appealing, it is advisable to stick with the standard layout. A non-standard layout may look great on the screen, but for the reader, they are pain to navigate. The search for relevant content becomes a pain. The 3 column layout is very popular for a reason. It works.

Whitespace is very important in web design. It is a vital part of the layout. Whitespace affects how the content is viewed. Graphics should be treated as par with elements in the layout. A far out example occurs when text is wrapped around the image.

For fonts, serif should be used for headlines and sans-serif should be used for text. According to the professionals working in website design Sydney companies,  the logic behind this is the fact that sans-serif is much easier to read in computer monitors due to the fact that screen resolution is effectively lower than print. Using serif fonts may blur together and makes it difficult for the visitor to read.

Wednesday 20 June 2012

How to Increase Conversions in Shopping Websites

E-commerce
A better website design Sydney Company lays stress on the factors that make up a successful E-commerce website. A number of web designing companies populate their website designs with Flash animations. This slows down the shopper’s browser. The web pages may look attractive, but they can be a nightmare for online shoppers when they are trying to checkout. The following text elaborates on how to make your website more attractive by using simple design techniques. The website’s conversion rates will also improve.

The first website design tip is that you must make sure that the shopping cart is visible. This is important as when customers add items to the cart, they will know with surety that the item they want to buy was actually registered. The web page must have an area that lists the number of items in the customer’s cart. Relevant check-out information should also be there. Visible checkout data also makes checkout easier for the customer. The shopping cart information should be easy to find. To do that, use contrasting colors compared to the rest of the page.

You should optimize the “add to cart” buttons for better conversions. Studies have revealed that customers and site visitors react dissimilarly to action buttons and their phrasing. Customers take a lukewarm approach to indirect calls-to-action. Direct calls-to-action garners a positive response from shoppers. Specific phrasing is found to increase sales. Coloring also plays an important role in this instance. Particular colors could cause certain visitor behaviors.

Website design Sydney companies use Auto-complete function to help simplify visitor’s searches. A search box is a very important part of an e-commerce website. It helps visitors to access products which they want. It is seen that more than twenty percent of visitors prefer to type directly into the search box rather than browse through the shopping site. The Auto-complete function is important as a standard search query may return excess results or none at all if a wrong query is typed. The search suggestion helps visitors to match product they want much faster. The specific product page too is directly loaded rather than the search results page.

Tuesday 19 June 2012

Turning Emotions into Profitable Web Design Strategies

Web Design Strategies
A website must be attractive to make sales. The primary responsibility of a web design Sydney Company is to ensure that its client companies enjoy financial success.  A number of factors are involved to make this venture a successful one. Creative logo design can be an integral part of the process. What the client needs is not merely visitors, but visitors who purchase. Such positive financial transactions are termed conversions. The following text describes the ways of creating a website that will not only attract a large number of visitors but will also be characterized by a lot of conversions.

Since success in web design is determined by human emotions, much study has been undertaken to create websites that are effective and engaging. Thus study went over various human facets like decision-making, neuroscience and motivation. It gave rise to a new technique in web designing- Neuro Web Design.

Neuro Web Design is a process which explores human motivation and behavior when it comes to website designs. These are very important where there is the factor of user experience and usability. In this scenario, the site must cater to a particular audience to increase sales. If this is not done, the customer will simply go to competitors’ websites. The key is to tap into human instincts like logic, emotion and then instruct.

The first instruction in neuro web design is to target the emotion of the end-user. This can be done by skillfully using the technical nature of the web. Stress should be made on tapping the emotions- just like importance is laid on blogs and content management systems. The design elements as well as the creative logo design must create a design that helps to tap an emotional bond with your product. The aim is to stimulate a response that will ultimately lead to sales.

A number of web design Sydney companies also put stress on logic in web design. The page elements should be arranged in such a manner that creates a natural dialog. This enhances the experience of the user. Questions should pop into the reader’s mind and they will then browse the site with their expectations.

Thursday 14 June 2012

Success Strategies for Web Design



Any website design Sydney Company worth its balance books knows that a great web design strategy works wonders for any company. This holds true for both existing sites and the ones that are at a conceptual stage. A design strategy for a website tells the company’s story in a compelling manner that is very difficult to duplicate anywhere else.

Strategies for Web DesignA good website developer Sydney always emphasize on the landing page. This is important as potential customers must have a positive impression at first sight. A positive impression means increased chances of repeat visitors. If the impression is negative, there will be a fall in visitor traffic. An increase in visitor traffic correlates to a higher conversion rate.


Any design strategy in case of a standard web design Sydney can be divided into six parts. All of them carry equal importance as per web design strategies. The six parts are the website goals, the branding of the site, targeting the audience, identification of most in-demand work, assessment of work done and limitations due to technology.

Defining the goals of the website is the first part. The aims should be written down in order of importance and acted upon accordingly. The most important should come first. Remember that the aims should be ably supported by business reality.

Branding is very important. To build a successful brand, fresh content is very important. The content should reflect the business goals. The tag line is very important in branding. It should be worded as such thus it can be easily memorized.

The correct audience should be targeted. Know the profile of the site visitor. Know what makes that individual wants and write contents that targets the specific audience. Prioritize the workload in view of most read and wanted.

You should identify the work that users want most. Does the existing content match up to the requirements? If not it should be changed. Assessment of work done is also very important in this regard. Many website designs Sydney companies also suffer from technology limitations. This can be overcome by optimizing existing technology that is currently being used by the particular company.