How to Increase Conversions in Shopping Websites

A better website design Sydney Company lays stress on the factors that make up a successful E-commerce website. A number of web designing companies populate their website designs with Flash animations. This slows down the shopper’s browser. The web pages may look attractive, but they can be a nightmare for online shoppers when they are trying to checkout. The following text elaborates on how to make your website more attractive by using simple design techniques. The website’s conversion rates will also improve.

The first website design tip is that you must make sure that the shopping cart is visible. This is important as when customers add items to the cart, they will know with surety that the item they want to buy was actually registered. The web page must have an area that lists the number of items in the customer’s cart. Relevant check-out information should also be there. Visible checkout data also makes checkout easier for the customer. The shopping cart information should be easy to find. To do that, use contrasting colors compared to the rest of the page.

You should optimize the “add to cart” buttons for better conversions. Studies have revealed that customers and site visitors react dissimilarly to action buttons and their phrasing. Customers take a lukewarm approach to indirect calls-to-action. Direct calls-to-action garners a positive response from shoppers. Specific phrasing is found to increase sales. Coloring also plays an important role in this instance. Particular colors could cause certain visitor behaviors.

Website design Sydney companies use Auto-complete function to help simplify visitor’s searches. A search box is a very important part of an e-commerce website. It helps visitors to access products which they want. It is seen that more than twenty percent of visitors prefer to type directly into the search box rather than browse through the shopping site. The Auto-complete function is important as a standard search query may return excess results or none at all if a wrong query is typed. The search suggestion helps visitors to match product they want much faster. The specific product page too is directly loaded rather than the search results page.