Thursday 14 March 2013

Things you should avoid for your Logo Design

Logo design is THE insignia or symbol which represents your organisation or the brand to the common people. There are different elements combine to portray the brand identity and responsibility on a holistic level. So it is best to implement the logo in a much simplistic manner leaving out all the complication from it. There are certain imperative points stated in the following lines which would be guiding the professional Logo and web designer to come up with the perfect Logo:


Feedback from your clients or colleagues works the best for the creation of the Logo. When you are into making your company logo, it is best to take the opinion of your colleagues. Ask the people who would be honest about your creativity. Never get on with the project on your own.

Raster images are a huge no-no for logo creations. It is very commendable to use raster graphics for banners ads and websites but vector graphics on the other hand would make the logo look scalable and prominent.

Avoid using stock images and designs because the logo you are planning to create loses its uniqueness. Using stock images might lead you to problems related to copyright issues.

It is best not to use intricately detailed images as your target audience would be having a difficult time to retain it in their minds. This will further impact your brand value in a much negative way.

It is best not to use much of colours in your logo. Colour application is a very expensive affair. So whenever you add colour to your logo, it would be directly added to the company expenditure.

The logo loses its distinctiveness if you use Microsoft office based font. Garamond, Helvetica, Times New Roman are all common class fonts which are being used on a regular basis. There are a plethora of fonts which are available over the internet. It is advisable to utilise them. 

 Last but not the least weather you are incorporating the logo to a website design or doing it for an individual organisation, never use more than one font family. Logos which uses more than one fonts rather than soothing the eye sites, it becomes the root of irritation for the target audience. 

If you are planning for a professional Logo design, you can always opt for Sydney Web Design based companies for better success rates.

Thursday 7 March 2013

Things to consider while choosing a Web Designer

The website with time has become the face of business. It has become the representation of your business online. Thus web design has become an imperative instrument for crafting the website by involving the combination of several elements in precise amount. The optimal mixing and matching of these elements can only be done by a professional web designer. This blog would be focusing on few of the criteria which have to be brought into consideration for choosing the perfect web site designer.

•    First and foremost you should be looking into the fact that what type of development method would be used by the designer. You have to make sure that your designer would be using the best and the most appropriate modus operandi which would suit the development of your website to give it a very contemporary and polished appearance.

    Have the website design made according to your utilisation. It is best not to go for a web design, which you can’t tweak or tune by your will. Go for web designer who can construct a website which can be manipulated by you much after its creation on a continual basis.

•    Always opt for a designer who can provide with additional after sales services. You might need SEO refreshers, template changes and restructuring of your site at some point of your websites life span. It is better to stay with the same designer as he would have the know-how about the details of the site.

    Find out that the designer you would be opting for web designing, creates search engine friendly sites or not. It might happen, that even after spending a fortune you might find out the website designer have not added a site map. If it is necessary try to find the design flaws on the previously made website designs.

•    Last but not the least; keep an eagle eye on the budget. Have a clear understanding of all cost involved. The design fees, the extra license you need to purchase or the backup software which is required for the creation of the website. There should be no hidden cost involved, and the designer would be giving you the break up upfront.

Keep these things into consideration while hiring a website designer even that is Web site Design Sydney based Companies.