Things you should avoid for your Logo Design

Logo design is THE insignia or symbol which represents your organisation or the brand to the common people. There are different elements combine to portray the brand identity and responsibility on a holistic level. So it is best to implement the logo in a much simplistic manner leaving out all the complication from it. There are certain imperative points stated in the following lines which would be guiding the professional Logo and web designer to come up with the perfect Logo:

• Feedback from your clients or colleagues works the best for the creation of the Logo. When you are into making your company logo, it is best to take the opinion of your colleagues. Ask the people who would be honest about your creativity. Never get on with the project on your own.

• Raster images are a huge no-no for logo creations. It is very commendable to use raster graphics for banners ads and websites but vector graphics on the other hand would make the logo look scalable and prominent.

• Avoid using stock images and designs because the logo you are planning to create loses its uniqueness. Using stock images might lead you to problems related to copyright issues.

• It is best not to use intricately detailed images as your target audience would be having a difficult time to retain it in their minds. This will further impact your brand value in a much negative way.

• It is best not to use much of colours in your logo. Colour application is a very expensive affair. So whenever you add colour to your logo, it would be directly added to the company expenditure.

• The logo loses its distinctiveness if you use Microsoft office based font. Garamond, Helvetica, Times New Roman are all common class fonts which are being used on a regular basis. There are a plethora of fonts which are available over the internet. It is advisable to utilise them. 

•  Last but not the least weather you are incorporating the logo to a website design or doing it for an individual organisation, never use more than one font family. Logos which uses more than one fonts rather than soothing the eye sites, it becomes the root of irritation for the target audience. 

If you are planning for a professional Logo design, you can always opt for Sydney Web Design based companies for better success rates.

The Ideal Typography for Your Website Design

The early days of the post millennium era saw an explosion in the field of websites which continually expanding each and every second till this day.  The business throughout the world is getting affected by the influx of the website population. Modern day business is inclined towards crafting the perfect website for alluring the right target group. For this reason web design has become imperative for the crafting of the website.

When website design is taken into consideration, factors like graphics, color, layouts, formats, and last but not the least, typography plays a very important role.  Typography of all the factors is one important element which decides the target audience would be staying on the site or get repulsed by it.
The content has to optimised and synchronised with the site so that it should not be difficult to read on variable browsers as well as platforms. The correct spacing, leading areas, usage of white space are some imperative factors which drives the typography.

Improper text size acts as an ominous sign of bad web designing. Web site design having too small texts will affect people with low or impaired thus font size is a necessary element to be looked after. The following line mentions certain tips about the right size of typography.

•    It is best to avoid size 1 or point 8 size font for your main content. This size varies from 1 type of monitor to the other. For the typical population navigating in the internet would have a hard time reading it as it would stressful to their eyes. They would not be thinking the second time about visiting your site.

•    The large fonts if used incongruously to the site theme, it would prove to be plain annoying. Large types especially 14 point types are generally meant for headlines. This kind of annoyance would prove hard for you to sell the website.

•    Semantics and typography plays an important role in web designing. Keep in mind to use the right font size as it can attract the target audience by many folds.

Very few of the points have been given in this blog. If you further questions for typography you can always ask Website Design Sydney based companies.

The Crucial Characteristics of a Professional Logo Design

With the market place having its sanctuary in the World Wide Web, it has become imperative for the entrepreneurs to stand apart from the rest of the businesses which are operating. A constant search for the most appropriate tool which can reach the target audience easily and bring the appropriate amount ROI as a part of the endeavor has become the order of the day. Logo is the epitomic business tool which keeps you apart from the rest. Thus professional logo design has become the prerogative of the online business these days.

Logo in a nutshell is the insignia or the symbol which gets embedded in the mind of the target audience, giving him the perception of the experience that he acquired from the respective product or service which you have provided. With the more striking logo, the experience gets embedded in the mind of the target audience, making the dealing much recognisable. The logo becomes the benchmark which helps in recalling of the brand.

When designing the perfect log of yours, it is always advisable to take the help of the Professional Logo Designer, who can design it to make the appropriate impact in the mind of the target audience. 

There are few things which you would be keeping in mind for creating the professional Logo Design.

Keep in mind that it can be easy to illustrate, and should be impressive enough to attract the precise target group. The logo would have unique authentic features and carry with it aesthetic essence of the relevant company.  It should impact the audience visually and should be striking enough keep itself apart from the rest of the clutter.

Your professional website design would show case the relevancy to the logo and vice versa. Keep these points in mind and all the best for creating the perfect logo.

Attracting More Visitors by Increasing Usability

The biggest problem of web design Sydney professionals is to maintain the usability of the site. This is a serious issue as if a visitor does not feel comfortable when browsing through the site, or searching for a specific product or service, he or she may not click the next time.

One of the more prominent mistakes in website design that relates to usability is the issue of too much noise. Some web pages are so cluttered that it can be very hard for users to miss the feature or link they are searching for.  Web design professionals advocates two possible solutions to reduce web page noise. The first solution is obvious: simply lessen the page noise level. It can be done by removing or toning down the images that lie in the background. Fewer colors should be used. The thumb rule is to use a maximum of two main colors per web page. The content on the page should be trimmed down. The “white space” that exists between images and text can be increased.  The amount of movement on the page, like animated buttons and banners should be lessened. Only two or three main fonts on a page should be used. One font should be for the headings, one for the main text and another one should be employed to attract viewer attention if required.

Creative logo design experts recommend that important elements in a web page should be given increased prominence. The important item should be moved to a more visible location on the page; usually on the top. Images should be employed to attract the attention of the user. The font size of the title or headline should be increased or added. The text size should be increased. The color of the text can be changed and the item’s background color should also be changed.