The Ideal Typography for Your Website Design

The early days of the post millennium era saw an explosion in the field of websites which continually expanding each and every second till this day.  The business throughout the world is getting affected by the influx of the website population. Modern day business is inclined towards crafting the perfect website for alluring the right target group. For this reason web design has become imperative for the crafting of the website.

When website design is taken into consideration, factors like graphics, color, layouts, formats, and last but not the least, typography plays a very important role.  Typography of all the factors is one important element which decides the target audience would be staying on the site or get repulsed by it.
The content has to optimised and synchronised with the site so that it should not be difficult to read on variable browsers as well as platforms. The correct spacing, leading areas, usage of white space are some imperative factors which drives the typography.

Improper text size acts as an ominous sign of bad web designing. Web site design having too small texts will affect people with low or impaired thus font size is a necessary element to be looked after. The following line mentions certain tips about the right size of typography.

•    It is best to avoid size 1 or point 8 size font for your main content. This size varies from 1 type of monitor to the other. For the typical population navigating in the internet would have a hard time reading it as it would stressful to their eyes. They would not be thinking the second time about visiting your site.

•    The large fonts if used incongruously to the site theme, it would prove to be plain annoying. Large types especially 14 point types are generally meant for headlines. This kind of annoyance would prove hard for you to sell the website.

•    Semantics and typography plays an important role in web designing. Keep in mind to use the right font size as it can attract the target audience by many folds.

Very few of the points have been given in this blog. If you further questions for typography you can always ask Website Design Sydney based companies.

The importance of presentation in web designing

Since the business world has become so competitive; companies all over the world are looking for a new medium to stay ahead of the competitors all the time. The internet as emerged as a powerful medium that can help companies to promote their respective brand to a wider market.  Although the internet has a lot of potential companies still find it hard to make an impression on the market. This is largely due to the mismanaged efforts of the companies. Promoting a company on the internet may sound like an easy thing to do but it is not.

As a business owner you will have to follow a well planned strategy but first of all you will need a website that will represent your company in the cyber world. You can try to design a website on your own but if you want professional results fast then you should hire a web designer from a reputed website design Sydney based company. Now you must know that the number of designing agencies have gone up tremendously so you should be really careful as to which agency you hire. Do not go for a particular Sydney Web Design based agency simply because it offers you very low prices for outstanding services. These are the agencies that you should stay away from. If budget is not a problem at all then you should go for the best web designing firm without any hesitations.

Hiring a genuine website design company has its advantages. Firstly the company will take into consideration all the creative ideas that you have for your website. You must instruct a designer about designing your website which should be very user friendly because an easy to use website is very well appreciated by the people. You can also instruct the designer to include a logo design into the website. The logo design has to be done very meticulously because a logo will represent the company in the future. So follow the tips in the article to get a website designed properly in the best possible ways.

How to get your website designed by professionals

Companies are not only hiring the services of various SEO companies to set up their official website but they are also paying equal attention to the Website Design. The approach to Website Design has undergone a drastic change over the as the designing has gone from being strict and orthodox to being liberal and experimental. Well by liberal we don’t mean that a company’s website will have abstract graphic art to go with it. Liberal in this case means that the designers are given a fair dose of artistic liberty to try something new maintaining certain parameters.

Since the internet has become like a virtual family member in every house hold, people actually spend more time on the net than having conversations with real people. Well known companies are now starting their own websites to do business online. They employ the services of Web Design Sydney to design websites that are perfect for corporate houses and will create a good impression on the customers. However you should know that the whole process is not as simple as it sounds. A lot of patience and creativity goes into buying making websites that are very attractive and should grip the attention of the users.

The website should be designed in such a way that is of functional use to the users. The users should be able to navigate within the website very easily. You can always design a website on your own but it would be very wise to hire the services of a Web Design Sydney company.  When you hire a Sydney Web Design you can be rest assured that you will get proper services and proper guidance from these companies. The web designing companies employ a team of experts who exactly what to do to deliver brilliant results to the customers.

Use of Screen Readers for Websites

A website should not only be attractive, it should also be easily accessible and navigable. This is especially true for persons who suffer from disabilities like blindness or hearing problems. It should be kept in mind that approximately ten percent of the internet savvy population suffers from disabilities. Your company website must cater to these individuals as well.

People with vision problems use screen readers to access a web page. These aids make on- screen information available as a refreshable Braille display or as a synthesized speech. This software can only translate text information. Images can be translated only if an alternative text is present to describe the image. To use the alternative text or ALT attribute in image tags, just include the ALT attribute in the image tag. A period can also be added to the end of the ALT attribute text- this is done so that the individual hearing the page can understand where one image ends and the other begins. According to website design Sydney professionals, the image should be numbered or the image map links should have a number at the start of the “ALT” attribute text. This assists in orientating the person hearing the page. If text links are present adjacently, you must separate the links with a space and a period. A vertical bar can also be used to separate the links. Standard images must contain alternative text attributes. In case an image is inconsequential, empty alternative text attributes should be set.

According to Sydney web design professionals, in case of animated images, alternative text should be employed to describe each frame. This is evident when you use the Internet Explorer browser. Hover the mouse pointer over the button, and a small text box should appear. The text box contains the alternative text message.

Website Usability and User Expectations

It is imperative to do a usability testing before launching a website. Professionals working at website design Sydney companies do a usability heuristic evaluation. This is compared against a list of guidelines and widely accepted principles. Ideally, this should be done by professional usability experts. If this is not possible, then you should conduct your company’s site heuristic evaluation yourself. This is not an ideal solution- but it is better than not doing anything at all.

According to Sydney web design professionals, heuristic evaluation should not offer more than is required for the user to complete a task. The more the task, the greater the user must filter the noise. A feature that is peripheral or unrelated to the main content can confuse users who are new to the website. If there is a compulsory requirement for advanced features, it is recommended to place them in a separate web page. Furthermore, the website must also look good. Removal of extra features does not mean decreasing the beauty quotient of the site. Visual cues can be present to make the site attractive. It must be mentioned that great design is an ideal combination of looks and functionality.

High standards and consistency are the two pillars of great website design. Industry standards state that the local navigation bar should be displayed on the left side of the web page. Users find it annoying if it is located on the right side. Another common standard is that a hyperlink is represented by a blue underlined text. If you change the color, or remove the underline, users will be confused.

A website design Sydney Company lays stress on the display of error, its prevention and subsequent recovery. An accurate description of the error should be provided-along with the possible solutions that can be implemented to recover from the error.

Issues of Color in Web Design

Web design is not an easy affair. Since a website addresses the global audience, it should be made in such a way that it is acceptable to all cultures. Website design Sydney companies understand this and create a design that is pleasing to all and offensive to none.

Color is very important in web design. Before selecting any random color, it is better to know the target audience of the website. For example, blue color should not be used as text. This is because elderly persons are unable to differentiate between different shades of blue. Small blue text becomes almost impossible to read. In fact, a considerable number of older citizens cannot read blue colored font texts at all. Therefore, it is unwise to select blue color as a font color. But, it must be mentioned that the convention of blue underlined links should not be changed. Users of the web have the option of setting hyperlinks and text colors in their browser. It should be ensured that the website should not override the user preferences for link and text colors.

Correct web design should also address the issue of color deficiency. This is important as approximately eight percent of the male population and less than one percent of the female population suffers from a form of color deficiency. Besides this, the use of red and bright blue causes severe headache among users. In medical parlance, this is called Chromostereopsis. A person suffering from this problem will perceive one color floating above the other. Thus, it is better to avoid using bright red and bright blue in the same web page.  For users with disabilities, a multimedia experience can be made better by using a Flash Accessibility Kit. The contents of the kit include free example code and guidelines. This helps to make a website’s Macromedia Flash or SWF movies accessible to all users- including people with disabilities.

Creating a Great Mobile Website Design

Many a website design is unsuitable for viewing in mobile phones. This is due to bad usability testing and wrong implementations in design. An excess of such faults lead to visitors distrusting this functionality of websites. The following article discusses the ways to avoid exactly this kind of pitfalls.

A typical website developer Sydney Company invests time and talent to create a great mobile interface. To do that, the first thing is to try to understand what users want. There should be some type of connection between user and designer. The preference of the user should be kept in mind while creating the mobile interface. If you are unsure about what users want, do a survey. You should get a good idea about the areas and design elements users are most attracted to. Only after that you can move to the next step.

In mobile website design, minimalism is the key. Keeping things minimal is the most elegant and effective solution. A design should be made with usability in mind and overcrowded designs do not make the grade. A simple mobile design is preferred over one that is saturated with designs.  A mobile website developer should keep in mind that a “heavy” site takes a lot more time to download.

The mobile website design should be such that overall accessibility can be maintained. The key to this is the minimal effort done by the user to flit through the interface. The user should focus on the content. Filling out long forms is a complete no-no in a mobile screen. The content should also be easily understandable. The software should detect particular screen resolutions and change itself accordingly. Efforts should be made to provide information via color. It is a compelling manner to provide information without additional spacing. A contrast should be between the background color and text.

The Final Touches of Great Website Design

Every good job needs a final polish to make it better. For web design professionals, it involves putting extra detail that makes the website simply jump off the screen. The following text explains a few finishing touches that will put “wow” into the lips of your target audience.

The first tip is to employ anti-aliased text.  This is especially applicable in case of image based text. Anti-aliasing is the method of minimizing the distortion artifacts. A few ways exist to do this- but the most preferred way is to utilize the “Character” panel.  As a Sydney web design professional, you have a choice between Sharp, Strong, Crisp, Smooth and None. Experiment with different fonts to know what works best. Experiment with different sizes also. It must be mentioned that a sharp setting is generally used in a majority of cases.

You can use subtle contrasting stroked borders to make a positive impact. Use one pixel stroked borders and lines to give that extra jazz. These borders add extra crispiness to the design. This is because the extra contrast in comparison to the surrounding elements gives the design more depth.

Another finishing method is to use subtle gradients. They can add aesthetic and depth to a design. A design comes alive because of them. A new dimension to the design becomes apparent due to the resulting slight transparency. The total effect is of that the design seems to come off the screen.

You can use a grid. They are extremely useful and very important. Proper spacing and alignment in web design leads to order. It also organizes the page and groups website parts for easier navigation. Careful attention must be paid so that the logo and text are aligned. Use rules from rulers tab to help you. Also utilize levels, unsharp masking and curves. Verify the color balance, contrast and sharpness of each image so that it is in balance with the rest of the page and other images.

Success Strategies for Web Design

Any website design Sydney Company worth its balance books knows that a great web design strategy works wonders for any company. This holds true for both existing sites and the ones that are at a conceptual stage. A design strategy for a website tells the company’s story in a compelling manner that is very difficult to duplicate anywhere else.

A good website developer Sydney always emphasize on the landing page. This is important as potential customers must have a positive impression at first sight. A positive impression means increased chances of repeat visitors. If the impression is negative, there will be a fall in visitor traffic. An increase in visitor traffic correlates to a higher conversion rate.


Any design strategy in case of a standard web design Sydney can be divided into six parts. All of them carry equal importance as per web design strategies. The six parts are the website goals, the branding of the site, targeting the audience, identification of most in-demand work, assessment of work done and limitations due to technology.

Defining the goals of the website is the first part. The aims should be written down in order of importance and acted upon accordingly. The most important should come first. Remember that the aims should be ably supported by business reality.

Branding is very important. To build a successful brand, fresh content is very important. The content should reflect the business goals. The tag line is very important in branding. It should be worded as such thus it can be easily memorized.

The correct audience should be targeted. Know the profile of the site visitor. Know what makes that individual wants and write contents that targets the specific audience. Prioritize the workload in view of most read and wanted.

You should identify the work that users want most. Does the existing content match up to the requirements? If not it should be changed. Assessment of work done is also very important in this regard. Many website designs Sydney companies also suffer from technology limitations. This can be overcome by optimizing existing technology that is currently being used by the particular company.