Saturday 28 July 2012

Issues of Color in Web Design

Web design is not an easy affair. Since a website addresses the global audience, it should be made in such a way that it is acceptable to all cultures. Website design Sydney companies understand this and create a design that is pleasing to all and offensive to none.

Color is very important in web design. Before selecting any random color, it is better to know the target audience of the website. For example, blue color should not be used as text. This is because elderly persons are unable to differentiate between different shades of blue. Small blue text becomes almost impossible to read. In fact, a considerable number of older citizens cannot read blue colored font texts at all. Therefore, it is unwise to select blue color as a font color. But, it must be mentioned that the convention of blue underlined links should not be changed. Users of the web have the option of setting hyperlinks and text colors in their browser. It should be ensured that the website should not override the user preferences for link and text colors.

Correct web design should also address the issue of color deficiency. This is important as approximately eight percent of the male population and less than one percent of the female population suffers from a form of color deficiency. Besides this, the use of red and bright blue causes severe headache among users. In medical parlance, this is called Chromostereopsis. A person suffering from this problem will perceive one color floating above the other. Thus, it is better to avoid using bright red and bright blue in the same web page.  For users with disabilities, a multimedia experience can be made better by using a Flash Accessibility Kit. The contents of the kit include free example code and guidelines. This helps to make a website’s Macromedia Flash or SWF movies accessible to all users- including people with disabilities.

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