Web designing is a specialized profession. Web design Sydney professionals typically have certain number of years under their belt before they take on large and reputable client projects. This experience is necessary as a comparatively inexperienced person may make mistakes that are easily avoided by experienced professionals.
A prominent mistake in web designing is the presence of too much content in the home page. Excess content is put in so that every item in the home page is promoted. But, according to web design Sydney professionals, it is much more effective to promote the latest or the most popular six offers along with their features. Ideally, the home page should occupy a maximum of two to three visible pages.
There are a number of reasons why web design Sydney professionals forbid to cram excessive content in a web page. The foremost reason is that the web page takes longer to download. This may cross the critical eight seconds waiting time. Studies have revealed that users have a patience threshold of eight seconds before they move on to the next website. Excess content also decreases the readability of a website. Visitors do not like to read copious amount of text. Lots of text also blurs the useful content from the merely inane. A visitor is inclined to read a maximum of two paragraphs rather than twenty of them.
Another mistake that web designing novices make is that they give too many options in the website. Too many options transform easy web surfing to hard work. An excess of options also results in too much scrolling. A typical user does not like to scroll excessively. As a majority of web users tend to select the first reasonable link or option, the content at the bottom of the page is hardly viewed. Thus, that part of the page being downloaded is a waste of time.
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