Types of Logo Design

Web design is more about creativity than prowess with the design software. A professional logo designer working in a web design Sydney Company has technical competency in using vector for drawing logos. The following text will illustrate the art of creating effective logos.

A web design Sydney professional knows that logos come in various types and each have their unique purpose. Empirically speaking, however, there are two categories: type treatments and type mixed with image treatments.

Logos made entirely of text are classified as type treatments. They can appear very distinguished and effective if the concept behind the logo is sufficiently strong. They are characterized by fewer colors and effects. These kinds of logos are more economical when selected for use in corporate identity materials and in advertising campaigns.

Icon or graphic mixed with text forms type mixed with image treatments. These kinds of logos begin with type and transition being added to image treatments. This kind of logos usually signifies that the company has a strong presence in the market. These types of logos usually have a long history preceding them.

As mentioned in the first paragraph, creativity is the most important. To design a good web design page, take up a paper and a pencil. Sketching is the best way to draw the preliminary idea. You can rapidly move from one idea to the next. It can be contrasted with that of the computer where there is a tendency to stick to the same design. It always helps to have a few good concepts ready before starting the computer.

To add more frills, professionals working in web design Sydney companies use Adobe Illustrator to explore ideas. This is especially applicable in case of detailed illustrative text. Add color and typography to create a concept driven and meaningful logo.