Friday 29 June 2012

Creating Effective Web Designs

A website is essential for all businesses- whether big or small. Many small business owners now make their own website design to reach out to a wider audience. Either they do it themselves or they hire a website developer Sydney to do it for them.  As an entrepreneur, you must keep a few points in mind when conceptualizing a design for a website.

Effective Web Designs

When doing website design, it is advisable to think outside the standard template. It is alright to use a standard blogger or WordPress template, but the result will be a forgettable one. Features are also less. If you cannot afford to hire a web developer Sydney, then at least opt for a premium theme. Customize the site by yourself.

It is recommended to create a distinct brand aligned navigation bar and header. It should have a professional feel- but not too stuffy. The header should not distract the reader from the main content.

Ensure that everything fits in its place. Design and branding should be interconnected. Key themes like shape, color, illustration style and imagery should be repeated across different areas and graphics of the website. The design should be in accordance with the overall branding and should be extended offline to labels and business cards.

If you want to create your own website design, select appropriate fonts for your brand and ensure that they are functional. A plain font would not get you anywhere. If you want your brand to get noticed, get premium fonts that are unique and fit your business. Needless to say, such fonts cost money.

After creating a unique website design, it is now time to test and adjust. To do this, understand how visitors are spending time at the site. Use that information to prioritize. Also, try dissimilar sets of sidebar buttons. Use them separately- one for two weeks and the other for the next two weeks.

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